JC Penney to Open Sephora Stores

Um, what? WHAT? ALL JC Penney stores? Currently, the closest Sephora
is a 7–hour drive away. If Sephora is sold at JC Penney, it will now
be a 20–minute drive away. Holy crap. Good thing my DH just got a big
raise. ;–)
––
Jen in ND

"Jen in ND" <jeNDo...@gmail.com> wrote in message
news:1144853056.669671.131...@t31g2000cwb.googlegroups.com...
I'm wondering how large these 'store within a store' areas can be?
Jamie

"Jen in ND" <jeNDo...@gmail.com> wrote in message
news:1144853056.669671.131...@t31g2000cwb.googlegroups.com...
I'm wondering how large these 'store within a store' areas can be?

"Jen in ND" <jeNDo...@gmail.com> wrote in message
news:1144853056.669671.131...@t31g2000cwb.googlegroups.com...
I'm wondering how large these 'store within a store' areas can be?
Jamie

According to the article, Sephora will be the exclusive seller of
cosmetics in the stores, so I guess that means that the Sephora will
replace the existing cosmetics counters, meaning the same in overall
size, but with products in Spehora's inventory. Because Sephora
already has different sized stores, they already carry some lines in
some stores, and not in others. Even the low to mid–range
Spehora–carried lines are pretty good, and will be smashing for those
who have only a JC Penney and Wa–Mart within a reasonable driving
distance. This includes a large chunk of middle–America not in close
proximity to a large city.
NM

OK, what I'm about to say is snobby but hey, I'll say it anyway: I
think it cheapens the Sephora name/image to align themselves with
JCPenney. The alliance may bring Penney's image up but I think it will
pull Sephora's tony European "luxe" image way, way down. Tacky,
tacky, tacky.
...and that's the Snob Report for today. Over and out.

"EMiriamD" <emiri...@gmail.com> wrote in message
news:1144889984.198818.125...@i40g2000cwc.googlegroups.com...
Yes, but we all know that the corporate culture is all
about the bottom line, go or bad, who can say?

"Nanm" <morris....@gmail.com> wrote in message
news:1144871790.801680.242...@i40g2000cwc.googlegroups.com...
I was just in Penny's today and right now Dermablend is the only cosmetic
line in the store. There are some Perlier and other bath and body
products. They've filled the space of the existing cosmetics dept. with
other items to make it not look empty. We just got a Sephora a few months
ago so these will be in direct competition.
Audrey

OK, what I'm about to say is snobby but hey, I'll say it anyway: I
think it cheapens the Sephora name/image to align themselves with
JCPenney. The alliance may bring Penney's image up but I think it will
pull Sephora's tony European "luxe" image way, way down. Tacky,
tacky, tacky.
...and that's the Snob Report for today. Over and out.

"EMiriamD" <emiri...@gmail.com> wrote in message
news:1144889984.198818.125...@i40g2000cwc.googlegroups.com...
Phew – I was afraid I was the only one who felt that way.
Another snob.

Michele, who actually loves the JCP website (but not so much
the stores)

"KarenCannoli" <XFra...@cannolicast.net> wrote in news:7PidnQJklo–
kPqDZnZ2dnUVZ_sSdn...@comcast.com:
Part of me agrees with you, EMD, but the other part says this will be
a
godsend for all the people who live out in places where all they
really do
have is WalMart (pthooey!) and JCP. There's only so much online w/o
seeing
in IRL shopping that one can do, IMHO. :)
Michele, who actually loves the JCP website (but not so much the
stores)
––
"I'm not mad at you, I'm mad at the dirt."
–– Joan Crawford in "Mommie Dearest"
Take out the NOT to get the correct email address.

According to the article, Sephora will be the exclusive seller of
cosmetics in the stores, so I guess that means that the Sephora will
replace the existing cosmetics counters, meaning the same in overall
size, but with products in Spehora's inventory. Because Sephora
already has different sized stores, they already carry some lines in
some stores, and not in others. Even the low to mid–range
Spehora–carried lines are pretty good, and will be smashing for those
who have only a JC Penney and Wa–Mart within a reasonable driving
distance. This includes a large chunk of middle–America not in close
proximity to a large city.
NM
Jamie wrote:

Part of me agrees with you, EMD, but the other part says this will be a
godsend for all the people who live out in places where all they really do
have is WalMart (pthooey!) and JCP.

"EMiriamD" <emiri...@gmail.com> wrote in message
news:1144889984.198818.125...@i40g2000cwc.googlegroups.com...
Phew – I was afraid I was the only one who felt that way.
Another snob.
––

"Nanm" <morris....@gmail.com> wrote in message
news:1144871790.801680.242...@i40g2000cwc.googlegroups.com...
The cosmetic/bath section at our JC Penney has always been HUGE. It's even
bigger than the Juniors section of the store. I have to admit, however,
that there hasn't been a JCP in Downtown Seattle in decades, though, and
the cosmetic sections in the ones farther North in towns like Marysville,
Everett, Burlington, Bellingham and Lynnwood reeeeeeeally suck and are
quite small, though...
JN

I can't believe it....a Sephora only 40 miles from me?!? Woo hoo!
NEW YORK (AP) –– JC Penney Co. said Tuesday it will open Sephora stores
within its department stores starting this fall, under an agreement with
the high–end cosmetics retailer aimed at luring young female customers.
Sephora will open "store–within–stores" and be the exclusive seller of
beauty products in JCPenney, which has been trying to shed its image as a
middle–market department store operator with younger, more modern
merchandise and marketing.
Sephora, which is owned by Paris–based luxury goods maker LVMH Moet
Hennessy Louis Vuitton, operates more than 500 stores worldwide selling
high–end cosmetics, perfume and other beauty products from different
brands.
Under the agreement, each JC Penney Sephora will be located in the
department store center and feature the display cases and trained
salespeople who work in standalone Sephora stores.
Sephora will also be the exclusive online beauty products seller on
Penney's Web site through a link to its store from Sephora.com from
JCP.com, which recently posted $1 billion in annual revenue.
JC Penney said the agreement with Sephora reflected its strategy of
reaching out to young women, which represents a "significant and rapidly
growing factor."
Shares of JC Penney shed 13 cents to $58.34 on the New York Stock
Exchange.

I'm with you Michele, color my feelings mixed. Natch, I don't want to
see Sephora's image cheapened. I still get the warm fuzzies when I
recall setting foot into one for the first time in Paris. OTOH I can't
help but think about people I know IRL and on AF who are far far away
from Sephora–land and would regularly shop at one within JCP. And call
me Pollyanna but maybe this could lift JCP up? They are trying to do a
Target and bring in designer clothing, linens and housewares and this
seems a natural continuation of that effort.
JMHO but it *is* possible Sephora may not get pulled down as this
happens. I can hope, right?

I think they would be the size of a small Sephora store. You have to
figure that JC Penny stores will not increase in number of square feet
so the Sephora products will take up a portion of their cosmetic
departments the way Land's End has gone into Sears.

ahmward wrote:
Hmm, there IS no cosmetic section in my JCP .... there is liable to be
a stampede there the day they open. There's NO cosmetic retailer at
all
in my area, outside of a Merle shop and the drugstores.. Will the
staff be on the Sephora payroll or JCP's?

"jrogow" <jro...@newsguy.com> wrote in message
news:e1kmep0...@news1.newsguy.com...
I agree; I don't think it's snobbery. I felt the same way with Land's End
when they made a deal with Sears (my enmity for them goes back years!).
And my experience was that the exposure Sears gave Land's End here was
short shrift. It was more like they purchased the name, thus trying to
trade on the popularity to get you into the store(since Sears has almost
none), then felt they didn't have to have much selection. I hope this
isn't the same kind of deal.

And I was hoping it would actually be a store–within–a–store rather than
just taking over a few counters. Why couldn't they set it up like their
salons where it's a separate area?

Um, what? WHAT? ALL JC Penney stores? Currently, the closest Sephora
is a 7–hour drive away. If Sephora is sold at JC Penney, it will now
be a 20–minute drive away. Holy crap. Good thing my DH just got a big
raise. ;–)

On 12 Apr 2006 07:44:16 –0700, "Jen in ND" <jeNDo...@gmail.com> wrote:
Does this mean the Sephoras will also be dirty and unorganized with
stuff laying all over the floor?
April

NEW YORK (AP) –– JC Penney Co. said Tuesday it will open Sephora stores
within its department stores starting this fall, under an agreement with
the high–end cosmetics retailer aimed at luring young female customers.

and i'm wondering if JC Penney will start selling some non–crappy
clothing.
david

Even the low to mid–range
Spehora–carried lines are pretty good, and will be smashing for those
who have only a JC Penney and Wa–Mart within a reasonable driving
distance. This includes a large chunk of middle–America not in close
proximity to a large city.
NM

OK, what I'm about to say is snobby but hey, I'll say it anyway: I
think it cheapens the Sephora name/image to align themselves with
JCPenney. The alliance may bring Penney's image up but I think it will
pull Sephora's tony European "luxe" image way, way down. Tacky,
tacky, tacky.
...and that's the Snob Report for today. Over and out.

Part of me agrees with you, EMD, but the other part says this will be a
godsend for all the people who live out in places where all they really do
have is WalMart (pthooey!) and JCP. There's only so much online w/o seeing
in IRL shopping that one can do, IMHO. :)

Michele, who actually loves the JCP website (but not so much the stores)

Does everyone just relate to the old Penney's? Walking through the
store I saw items so similar to Target's knockoffs of better brands. Why
doesn't Penney's get the same respect?

Because JC Penney doesn't have a gallicized nickname the fashionistas
can call it so they don't feel embarassed to shop there. :–) <grin/duck>
I suggest "Zhaysee Pennay"

ahmward wrote:
Because JC Penney doesn't have a gallicized nickname the fashionistas
can call it so they don't feel embarassed to shop there. :–)
<grin/duck>
I suggest "Zhaysee Pennay"
They really do have some pretty things, especially in the Uniquely You
(clothes for the Chico's set) and OnTrend catalogs. They even use
actual plus size models in their plus size specialog. And they
actually have a good sized plus collection, unlike Tarzhay. Their own
house brand shoes are better quality than Tarzhay's too.
Veronica
––

On 12 Apr 2006 07:44:16 –0700, "Jen in ND" <jeNDo...@gmail.com> wrote:
Does this mean the Sephoras will also be dirty and unorganized with
stuff laying all over the floor?

David RL Gärtner, RMT wrote:
They do, at least for women. :–)

Jean wrote:
Praised be! There is not a single Sephora south of I–80.
Veronica
––
Makeup, it takes believing in. Like a magic carpet, it's belief that
makes it fly. Otherwise, it's just a rug.
If you believe in it, makeup has a magic all it's own.
Of course, makeup is only dime–store magic. But it works well enough,
when it's used properly.",
the makeup artist, from the book Sooner or Later, based on the 1978 TV
movie of the same name.

I agree; I don't think it's snobbery. I felt the same way with Land's End
when they made a deal with Sears (my enmity for them goes back years!). And
my experience was that the exposure Sears gave Land's End here was short
shrift. It was more like they purchased the name, thus trying to trade on
the popularity to get you into the store(since Sears has almost none), then
felt they didn't have to have much selection. I hope this isn't the same
kind of deal.

"Vicki in DC" <Nickycharles2...@yahoo.com> wrote in message
news:1144936129.919796.183...@i39g2000cwa.googlegroups.com...
I'm almost five hours away from the nearest Sephora, two hours
from the nearest JCP (one way each).
Going to a Sephora while on a business trip is a pleasure and a
special treat, one I cherish and plan to include in my schedule.
JCP is not.
At least I can always order from Sephora.com.
––
NewsGuy.Com 30Gb $9.95 Carry Forward and On Demand Bandwidth

Which is better? Sephora or Ulta? We only have Sephora here, but I've met
people out of state who say Ulta is great.
JN