Home / alt.fashion / Monday, February 13, 2006

KISS to launch beauty & fragrance line

Leigh Melton <le...@nbi.com>
I'm not 18 to 24 so I guess I'll skip this line.
From Brandweek
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1001995800
Rock 'n Roll Band KISS To Launch Fragrance Brand
February 13, 2006
NEW YORK –– KISS, the flamboyant '70s “rock and roll all night, and
party every day” band best known for its on–stage pyrotechnics and
colorful make–up, this fall hopes to fire up fans with a beauty and
fragrance collection via Gemini Cosmetics, New York. KISS's longtime
merchandise and licensing representatives, Signatures Network and Doc
McGhee management, brokered the deal.
TV and print ads via Averett Free Ginsberg, New York, will support the
launch. The band members, however, will not appear in the ad creative
or packaging, which Gemini Cosmetics president and CEO Neil Katz
described as “sleek and powerful” and “elegant and sensual.” Images
will incorporate the KISS logo and make–up icons such as the Star
associated with the rockers.
“KISS fragrances will deliver theater, entertainment and excitement to
the main floor of department stores,” Katz said. “This introduction
will interpret the band's iconic image in a way that is fun and
explosive.”
The launch marks the band's first foray into the beauty segment. KISS
has licensed its name to more than 2,000 product categories, from
lunch boxes and comic books to credit cards and condoms to become
nearly a one–billion–dollar brand.
The fragrances target 18–24 year–olds who are discovering the band,
and older KISS aficionados and item collectors. The collections, one
for women and one for men, will be sold at department stores including
Federated, Dillard's, Belk and Nordstrom.
––Sandra O'Loughlin
Leigh
––
Consequences, shmonsequences, as long as I'm rich. – D. Duck
S./NYC <guiltyTAKEpleasureT...@hotOUTpop.com>
le...@nbi.com says...
I'm not 18 to 24
Then again neither is anyone in Kiss.
so I guess I'll skip this line.
Seriously, would you buy product from old men known best for being,
well, kind of gross? I mean, I wouldn't touch Gene Simmons with someone
else's, um, lipgloss.
–S./NYC
"ahmward" <nospam.ahmw...@yahoo.com>


"S./NYC" <guiltyTAKEpleasureT...@hotOUTpop.com> wrote in message
news:MPG.1e5b6bf491470943989...@news.west.Earthlink.net...

le...@nbi.com says...
Then again neither is anyone in Kiss.
Seriously, would you buy product from old men known best for being,
well, kind of gross? I mean, I wouldn't touch Gene Simmons with
someone
else's, um, lipgloss.
–S./NYC
They missed the boat. The should have done this before Urban Decay.
"Maneki Neko" <goldmanekin...@hotmail.com>
S./NYC wrote:
le...@nbi.com says...
Then again neither is anyone in Kiss.
Seriously, would you buy product from old men known best for being,
well, kind of gross? I mean, I wouldn't touch Gene Simmons with someone
else's, um, lipgloss.
–S./NYC
It's very stupid that their target market is "18 to 24 year olds." The
only real exposure that age group has to KISS is the faux–concert
t–shirts that they can buy in any youth–oriented emporium.
To my mind, they should be going after old bats like me, who remember
them in their heydey, and make a mint off of the kitsch factor. Why, a
couple of weeks ago I bought a sleeve of overpriced incense simply
because the package had the KISS logo on it and a still from their
genius 1978 classic, Kiss Meets the Phantom of the Theme Park. It's a
lovely jasmine smell mixed with neroli, but it certainly is nothing
special.
"ahmward" <nospam.ahmw...@yahoo.com>


"Maneki Neko" <goldmanekin...@hotmail.com> wrote in message
news:1139934157.359908.325...@o13g2000cwo.googlegroups.com...

S./NYC wrote:
It's very stupid that their target market is "18 to 24 year olds."
The
only real exposure that age group has to KISS is the faux–concert
t–shirts that they can buy in any youth–oriented emporium.
To my mind, they should be going after old bats like me, who remember
them in their heydey, and make a mint off of the kitsch factor. Why,
a
couple of weeks ago I bought a sleeve of overpriced incense simply
because the package had the KISS logo on it and a still from their
genius 1978 classic, Kiss Meets the Phantom of the Theme Park. It's a
lovely jasmine smell mixed with neroli, but it certainly is nothing
special.
You are so right about the target group. I saw Kiss and Aerosmith in
concert a few years ago and had fun watching the people in their 50s
wearing KISS outfits, full face makeup etc.
April <kaos...@aol.com>
On Tue, 14 Feb 2006 08:37:37 –0800, "ahmward"
<nospam.ahmw...@yahoo.com> wrote:
You are so right about the target group. I saw Kiss and Aerosmith in
concert a few years ago and had fun watching the people in their 50s
wearing KISS outfits, full face makeup etc.
I agree about them missing the boat on their target market. I am 32
and have been a HUGE KISS fan forever. I have vinyl and CD's. I have
t–shirts. I have Christmas ornaments (A gift...don't ask). I have
KISS wine. I have flannel PJ bottoms with the Rock and Roll Over cover
printed all over them. You kind of get where I am going with this....
I will check the stuff out just for kicks, but I doubt I will like the
fragrance. I am pretty loyal to my Obsession.
April
"Life is too short to wear cheap shoes..."
"ahmward" <nospam.ahmw...@yahoo.com>


"April" <kaos...@aol.com> wrote in message
news:fe44v1tcqu9ifgp03itkjru7ukslhil...@4ax.com...

On Tue, 14 Feb 2006 08:37:37 –0800, "ahmward"
<nospam.ahmw...@yahoo.com> wrote:
I agree about them missing the boat on their target market. I am 32
and have been a HUGE KISS fan forever. I have vinyl and CD's. I have
t–shirts. I have Christmas ornaments (A gift...don't ask). I have
KISS wine. I have flannel PJ bottoms with the Rock and Roll Over cover
printed all over them. You kind of get where I am going with this....
I will check the stuff out just for kicks, but I doubt I will like the
fragrance. I am pretty loyal to my Obsession.
April
"Life is too short to wear cheap shoes..."
Oh, April, I can picture you in your KISS attire. The time I saw KISS
they were with Aerosmith. Monday I'm seeing Aerosmith with Lenny
Kravitz.
Rock 'n roll forever
Audrey
"bethG" <NOrabbitS...@carrotpatch.net>
Well it does say it's for older KISS fans as well as those 18–24:
"The fragrances target 18–24 year–olds who are discovering the band,
and older KISS aficionados and item collectors."
And no, I'm not interested on either front!
beth
"Maneki Neko" <goldmanekin...@hotmail.com> wrote
To my mind, they should be going after old bats like me, who remember
them in their heydey, and make a mint off of the kitsch factor. Why, a
couple of weeks ago I bought a sleeve of overpriced incense simply
because the package had the KISS logo on it and a still from their
genius 1978 classic, Kiss Meets the Phantom of the Theme Park. It's a
lovely jasmine smell mixed with neroli, but it certainly is nothing
special.
"Barbara" <mom_2_...@hotmail.com>
S./NYC wrote:
le...@nbi.com says...
Then again neither is anyone in Kiss.
Seriously, would you buy product from old men known best for being,
well, kind of gross? I mean, I wouldn't touch Gene Simmons with someone
else's, um, lipgloss.
Hey, 4,600 women can't be wrong, now, can they? ;–>
Barbara
Charlie Perrin <nikve...@sbcglobal.netNOSPAM>
On 14 Feb 2006 08:22:37 –0800, "Maneki Neko" wrote:
S./NYC wrote:
It's very stupid that their target market is "18 to 24 year olds."
To my mind, they should be going after old bats like me, who remember
them in their heydey, and make a mint off of the kitsch factor.
As the OP's article said, they're going after both.
––
Visit Charlie's Sneaker Pages!
http://sneakers.pair.com/