On 23 Nov 2005 21:09:33 0800, Lutachris wrote:
Since I am always sneaking some of my "sports" wardrobe into my "work"
wardrobe, especially in winter when I want to wear a down vest and
fleece, and when I see that RL and Jones NY started adding stuff like
this to their sports wear, I was interested in the last Nike catalog I
got. It has some more cross over to street/work wear pieces jackets,
pants, sweaters, coats that are not just for athletics.
They've learned that people are crossing over already, so they're
aiming more at the crossover market.
Also, they're coming out with "active life" stuff that I'd describe as
"less serious than the traditional Nike 'Just Do It' hardcore
attitude."
Bill Perez (their new CEO) says basically the same thing in the latest
paper drop to come my way (2005 Annual Report). Even so, the pictures
they put in the report are of athletes engaged in some sort of sport
using a Nikeowned brand.
Since I was home sick this week and saw some of the Today Show, I got
to see some Nike outfits for the winter olympics and it was mentioned
that "This is the first time Nike has designed a cashmere sweater."
Interesting.
Nike's a clothing and footwear designer and marketer. I'd suspect the
goal in Beaverton is to have something Nikebranded (not the same as
SWOOSHbranded, they already have a number of other brands in their
portfolio Bauer, Converse, Hurley, Starter) on people 24x7x365.