The title of this blog, "Strange New Products", kind of says it all...
http://www.strangenewproducts.com/2005/09/newmachinefindsperfectlevis.html
Step into a booth and presto changeo... 10 seconds later you are
recommended the "perfect" pair of jeans (assuming they have your waist
size, and inseam size, and hip size, and proper rise, and..)
It's really for real here's the press release.
http://biz.yahoo.com/prnews/050901/lath023.html?.v=23
Leigh
knows a gimmick when she sees one
I interviewed one of the Levis designers and fit consultants and it was
at Santa Monica Promenade and made a tour across the US.. though not in all
levis stores and not in places where you would think it should/could have
done gangbuster business.
While I know some who have done well with the machine, it's not a perfect
match.. but at least it steers you in the right direction!
Stevie