Home / alt.fashion / Saturday, January 29, 2005

Lackluster spring shopping: a season of disaster

Evie <lemoncl...@planetnojunk.nl>
I get the Financial Times weekend edition because it's just a great
paper. I love Tyler Brule's column (he launched Wallpaper but sold it to
a large media conglomerate). Tyler believes that the causes of the "high
street" stores' poor sales in Europe (UK, NL, Germany etc) are
lackluster product offerings, boring shop formulas, bad service (surely
he must have shopped in Amsterdam) and overall lack of imagination.
I'm afraid it will be the same this spring. I cannot believe how awful
and "been there, seen that" everything is:
– hippie look: wasn't this the look about 2 years ago? I know, because I
have several pieces from 2003 that I'm still trying to get rid of. That
Ibiza Hippie Look is so overdone but this time, I may actually be able
to unload my clothes at the second–hand store (since the look is "in"
this year).
– marine/maritime: trotted out every season by every designer who has
run out of ideas (all of them). I'm sure we have enough striped t–shirts
and sailor trousers already. Here we go again – not!
– flowery girly things: again?
– brocade skirts, dresses, coats, jackets (and curtains, at least in my
grandma's house): if I ever have an occasion to attend where I need to
look like the Queen or the First Lady, I know exactly where to go: to
just about any high street store and if they don't have my size, I'll
pull down my grandmother's curtains and sew myself an outfit. Hideous!!!
– Safari / Out–of–Africa look: they did this 3 years ago, and 6 years
ago and 9 years ago and ... do you notice a trend? Copying YSL's old
safari jacket is such a tried and true retailing trick that does not
work anymore.
– Cowboy look: somehow never dies and every time it is resurrected, the
high street thinks it can put a spin on it that will make it look good
on women. Never happens. But you can always trust some starlet in
Hollywood to start a trend in this direction.
– Eighties look: was revived last year, the year before, the year before
that and now Vogue UK even has Cindy Crawford modeling the same old junk
from the glorious 80s. Beloved of fashion editors whose sinus passages
have been eaten away by that white 80s powder.
That's it. That's what passes for new this spring. I'm actually glad
because I means I won't be spending money on clothes. I just ordered a
new iBook and bought a new iPod.
Evie
"Jamie" <zuschlag–sequ...@tds.net>


"Evie" <lemoncl...@planetnojunk.nl> wrote in message
news:ctgeog$ls...@reader11.wxs.nl...

I get the Financial Times weekend edition because it's just a great
paper. I love Tyler Brule's column (he launched Wallpaper but sold it to
a large media conglomerate). Tyler believes that the causes of the "high
street" stores' poor sales in Europe (UK, NL, Germany etc) are
lackluster product offerings, boring shop formulas, bad service (surely
he must have shopped in Amsterdam) and overall lack of imagination.
I'm afraid it will be the same this spring. I cannot believe how awful
and "been there, seen that" everything is:
– hippie look: wasn't this the look about 2 years ago? I know, because I
have several pieces from 2003 that I'm still trying to get rid of. That
Ibiza Hippie Look is so overdone but this time, I may actually be able
to unload my clothes at the second–hand store (since the look is "in"
this year).
– marine/maritime: trotted out every season by every designer who has
run out of ideas (all of them). I'm sure we have enough striped t–shirts
and sailor trousers already. Here we go again – not!
– flowery girly things: again?
– brocade skirts, dresses, coats, jackets (and curtains, at least in my
grandma's house): if I ever have an occasion to attend where I need to
look like the Queen or the First Lady, I know exactly where to go: to
just about any high street store and if they don't have my size, I'll
pull down my grandmother's curtains and sew myself an outfit. Hideous!!!
– Safari / Out–of–Africa look: they did this 3 years ago, and 6 years
ago and 9 years ago and ... do you notice a trend? Copying YSL's old
safari jacket is such a tried and true retailing trick that does not
work anymore.
– Cowboy look: somehow never dies and every time it is resurrected, the
high street thinks it can put a spin on it that will make it look good
on women. Never happens. But you can always trust some starlet in
Hollywood to start a trend in this direction.
– Eighties look: was revived last year, the year before, the year before
that and now Vogue UK even has Cindy Crawford modeling the same old junk
from the glorious 80s. Beloved of fashion editors whose sinus passages
have been eaten away by that white 80s powder.
That's it. That's what passes for new this spring. I'm actually glad
because I means I won't be spending money on clothes. I just ordered a
new iBook and bought a new iPod.
Evie
Evie,
These are some pretty astute observations. I'd been too busy to really
think about some of these 'old' trends but it seems you are right. I don't
know what the answer is or I'd design it myself. Have we played everything
out? Is there nothing left to design that is fresh? The last new trends
that came out that had real staying power were boot cut/flared jeans and
pointed toe shoes; so far that is. Maybe the answer this time lies in the
combination of items that suit each individual best. I know, I know, we
still have to choose from the offerings that be. If there is a significant
lackluster showing financially, this may be the incentive the fashion
industry needs to really think about the issue. But you probably won't see
that on the scale that needs to happen to get their attention. There are
always more who are driven by fashion (I am sometimes one) than those who
drive it (by coming up with fresh ideas of their own).
Just some thoughts.
Jamie
"cycjec"<cyc...@yahoo.com>
Charlie Perrin <c.l.per...@spambots_dieatt.net> wrote:
On 29 Jan 2005 12:30:13 –0800, Lady Penelope Creighton–Ward wrote:
LPC–W: I wonder if this will push people towards taking up sewing
CP: Then you have to deal with the pattern–making cartel.
people much more knowledgeable than I have poster earlier,
abbout this, saying patterns as currently marketed are quite bad.
whether the computer–generated patterns are any better I do not know.
"Claire in SF" <clairi...@aol.com>


"Evie" <lemoncl...@planetnojunk.nl> wrote in message
news:ctgeog$ls...@reader11.wxs.nl...

I get the Financial Times weekend edition because it's just a great
paper. I love Tyler Brule's column (he launched Wallpaper but sold it to
a large media conglomerate). Tyler believes that the causes of the "high
street" stores' poor sales in Europe (UK, NL, Germany etc) are
lackluster product offerings, boring shop formulas, bad service (surely
he must have shopped in Amsterdam) and overall lack of imagination.
I'm afraid it will be the same this spring. I cannot believe how awful
and "been there, seen that" everything is:
– hippie look: wasn't this the look about 2 years ago? I know, because I
have several pieces from 2003 that I'm still trying to get rid of. That
Ibiza Hippie Look is so overdone but this time, I may actually be able
to unload my clothes at the second–hand store (since the look is "in"
this year).
– marine/maritime: trotted out every season by every designer who has
run out of ideas (all of them). I'm sure we have enough striped t–shirts
and sailor trousers already. Here we go again – not!
– flowery girly things: again?
– brocade skirts, dresses, coats, jackets (and curtains, at least in my
grandma's house): if I ever have an occasion to attend where I need to
look like the Queen or the First Lady, I know exactly where to go: to
just about any high street store and if they don't have my size, I'll
pull down my grandmother's curtains and sew myself an outfit. Hideous!!!
– Safari / Out–of–Africa look: they did this 3 years ago, and 6 years
ago and 9 years ago and ... do you notice a trend? Copying YSL's old
safari jacket is such a tried and true retailing trick that does not
work anymore.
– Cowboy look: somehow never dies and every time it is resurrected, the
high street thinks it can put a spin on it that will make it look good
on women. Never happens. But you can always trust some starlet in
Hollywood to start a trend in this direction.
– Eighties look: was revived last year, the year before, the year before
that and now Vogue UK even has Cindy Crawford modeling the same old junk
from the glorious 80s. Beloved of fashion editors whose sinus passages
have been eaten away by that white 80s powder.
That's it. That's what passes for new this spring. I'm actually glad
because I means I won't be spending money on clothes. I just ordered a
new iBook and bought a new iPod.
Evie
Part of the problem lies in the industry trend to speed up merchandise
cycles on the selling floor, which began in the 90's. A number of large
apparel companies have a very short cycle for mdse, sometimes 2–3 weeks.
Many others follow closely behind them. When you've got to produce new
merchandise that often on a continual basis, you're bound to (1) quickly
plow through looks/trends like crazy and have to begin recycling them sooner
and rehashing them to get them to last for a few seasons and (2) develop
and rely on new formulas, for example capri pants and 3/4 sleeves on
everything in the transitional parts of spring and fall. The recycling and
rehashing of trends affects even the companies and designers who don't turn
over merchandise as quickly.
Sigh.
Claire
cor...@visi.com
Claire in SF <clairi...@aol.com> expounded:
Part of the problem lies in the industry trend to speed up merchandise
cycles on the selling floor, which began in the 90's. A number of large
apparel companies have a very short cycle for mdse, sometimes 2–3 weeks.
Now that you mention it, I've noticed this. IIRC, Old Navy is my current
poster–store for this particular trend. Every time I drop in I see
something new on the shelves, which I believe is what they are driving at.
While it may be good for sales, it sucks if I find something I like and
want to pick up a few more before they go away forever.
RE: Trends in Springwear
Haven't been to a store in a few weeks, I should fix that. But the trends
I saw in the past two years coupled with that very detailed report tell me
that we are in the third year of this round of flowery/hippy stuff.
Something's gotta give, perhaps we'll see something interesting in the
fallwear stuff once it hits shelves. We can hope.
––
Stacatto signals of constant information
A loose affiliation of millionares, and billionares, baby
These are the days of miracle and wonder
–– Boy in the Bubble, Paul Simon