I get the Financial Times weekend edition because it's just a great
paper. I love Tyler Brule's column (he launched Wallpaper but sold it to
a large media conglomerate). Tyler believes that the causes of the "high
street" stores' poor sales in Europe (UK, NL, Germany etc) are
lackluster product offerings, boring shop formulas, bad service (surely
he must have shopped in Amsterdam) and overall lack of imagination.
I'm afraid it will be the same this spring. I cannot believe how awful
and "been there, seen that" everything is:
hippie look: wasn't this the look about 2 years ago? I know, because I
have several pieces from 2003 that I'm still trying to get rid of. That
Ibiza Hippie Look is so overdone but this time, I may actually be able
to unload my clothes at the secondhand store (since the look is "in"
this year).
marine/maritime: trotted out every season by every designer who has
run out of ideas (all of them). I'm sure we have enough striped tshirts
and sailor trousers already. Here we go again not!
flowery girly things: again?
brocade skirts, dresses, coats, jackets (and curtains, at least in my
grandma's house): if I ever have an occasion to attend where I need to
look like the Queen or the First Lady, I know exactly where to go: to
just about any high street store and if they don't have my size, I'll
pull down my grandmother's curtains and sew myself an outfit. Hideous!!!
Safari / OutofAfrica look: they did this 3 years ago, and 6 years
ago and 9 years ago and ... do you notice a trend? Copying YSL's old
safari jacket is such a tried and true retailing trick that does not
work anymore.
Cowboy look: somehow never dies and every time it is resurrected, the
high street thinks it can put a spin on it that will make it look good
on women. Never happens. But you can always trust some starlet in
Hollywood to start a trend in this direction.
Eighties look: was revived last year, the year before, the year before
that and now Vogue UK even has Cindy Crawford modeling the same old junk
from the glorious 80s. Beloved of fashion editors whose sinus passages
have been eaten away by that white 80s powder.
That's it. That's what passes for new this spring. I'm actually glad
because I means I won't be spending money on clothes. I just ordered a
new iBook and bought a new iPod.
Evie
Evie,
These are some pretty astute observations. I'd been too busy to really
think about some of these 'old' trends but it seems you are right. I don't
know what the answer is or I'd design it myself. Have we played everything
out? Is there nothing left to design that is fresh? The last new trends
that came out that had real staying power were boot cut/flared jeans and
pointed toe shoes; so far that is. Maybe the answer this time lies in the
combination of items that suit each individual best. I know, I know, we
still have to choose from the offerings that be. If there is a significant
lackluster showing financially, this may be the incentive the fashion
industry needs to really think about the issue. But you probably won't see
that on the scale that needs to happen to get their attention. There are
always more who are driven by fashion (I am sometimes one) than those who
drive it (by coming up with fresh ideas of their own).
Just some thoughts.
Jamie