Claire in SF wrote:
Below is a link to an article from retailmerchandiser.com about this
years
trends and foci in ladies apparel, particularly sizing. The focus on
"20",
both size 20 and age 20 continues, but some retailers will also focus
on
petites, the size 24's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
Demographic changes (more Latinos and Asians in some markets, and
more
multicultural markets) and consumer profiles (obesity) are also
having major
effects.
That was an interesting article, Claire, and thanks!
I do question the article's implication that anyone who wears a size
larger than 14 is "obese". Either the person who wrote the article
assumes that everyone is 5'4" or below, or they are using "obese"
sloppily as a synonym for "overweight".
I wore a size 16 at a weight that, though in the NIH "overweight"
range, was far from "obese" on my 5'9" frame. Hell, I ran several 10K
races in size 16 sports gear.
T.