Home / alt.fashion / Tuesday, January 25, 2005

Retail Outlook Re: Sizing

"Claire in SF" <clairi...@aol.com>
Below is a link to an article from retailmerchandiser.com about this years
trends and foci in ladies apparel, particularly sizing. The focus on "20",
both size 20 and age 20 continues, but some retailers will also focus on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
Demographic changes (more Latinos and Asians in some markets, and more
multicultural markets) and consumer profiles (obesity) are also having major
effects.
Read full article at (scroll down to second article "Ladies Apparel: One
Size Does Not Fit All"):
http://tinyurl.com/44nw6
Timmin...@comcast.net
Claire in SF wrote:
Below is a link to an article from retailmerchandiser.com about this
years
trends and foci in ladies apparel, particularly sizing. The focus on
"20",
both size 20 and age 20 continues, but some retailers will also focus
on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
Demographic changes (more Latinos and Asians in some markets, and
more
multicultural markets) and consumer profiles (obesity) are also
having major
effects.
Read full article at (scroll down to second article "Ladies Apparel:
One
Size Does Not Fit All"):
http://tinyurl.com/44nw6
Thanks for sharing,a very interesting topic..
Von.
"Trianna" <triannadun...@hotmail.com>
Claire in SF wrote:
Below is a link to an article from retailmerchandiser.com about this
years
trends and foci in ladies apparel, particularly sizing. The focus on
"20",
both size 20 and age 20 continues, but some retailers will also focus
on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
Demographic changes (more Latinos and Asians in some markets, and
more
multicultural markets) and consumer profiles (obesity) are also
having major
effects.
That was an interesting article, Claire, and thanks!
I do question the article's implication that anyone who wears a size
larger than 14 is "obese". Either the person who wrote the article
assumes that everyone is 5'4" or below, or they are using "obese"
sloppily as a synonym for "overweight".
I wore a size 16 at a weight that, though in the NIH "overweight"
range, was far from "obese" on my 5'9" frame. Hell, I ran several 10K
races in size 16 sports gear.
T.
KMS <badgerda...@puttyhead.combustible>
Claire in SF wrote:
Below is a link to an article from retailmerchandiser.com about this years
trends and foci in ladies apparel, particularly sizing. The focus on "20",
both size 20 and age 20 continues, but some retailers will also focus on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
Excellent article – thanks for sharing it, Claire! I would love it if
the retailers would place more focus on small sizes that do not happen
to be petite. I am just under 5'6" (dudes, I've grown .75 inch since I
started getting regular chiropractic care two years ago!) but I'm
long–limbed with fairly wide shoulders and petites just aren't
proportioned right for me. And yet, the size 6 that most retailers offer
in pants/skirts is way too big for me. Sometimes even the 4s are too
big, but that's another rant altogether!
–KMS, not nearly as tiny as the tags in my clothes would have you believe
"Claire in SF" <clairi...@aol.com>


"KMS" <badgerda...@puttyhead.combustible> wrote in message
news:hGCJd.68428$Z%.29...@fe1.texas.rr.com...

Claire in SF wrote:
Excellent article – thanks for sharing it, Claire! I would love it if
the retailers would place more focus on small sizes that do not happen
to be petite. I am just under 5'6" (dudes, I've grown .75 inch since I
started getting regular chiropractic care two years ago!) but I'm
long–limbed with fairly wide shoulders and petites just aren't
proportioned right for me. And yet, the size 6 that most retailers offer
in pants/skirts is way too big for me. Sometimes even the 4s are too
big, but that's another rant altogether!
–KMS, not nearly as tiny as the tags in my clothes would have you believe
Yes, I can imagine the women who are size "1 or 2 long" in pants have a very
hard time finding clothing. I know you can sometimes find those on gap.com
or oldnavy.com but in stores it's hard to find.
Are you serious that chiro stretched you?!?! That's amazing.
Claire
"Linda" <figa...@aol.com>
Claire writes:
The focus on "20",
both size 20 and age 20 continues, but some retailers will also focus
on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
I saw this brand 'Sag Harbor' in a Penney's or Sear's (can't remember
which) and was amazed that a company would name a line that! It
absolutely hits on one of the big fears of middle–aged women, body
parts starting to sag. I suppose the line is probably named after a
place called 'Sag Harbor', nevertheless, whoever came up with this name
for a clothing line made a huge mistake in creating a negative image
for the line. Reminds me of a sub place we used to have around here
called "Blimpie's". They had great subs, but went under pretty quickly
here. I believe it's a chain an hopefully were able to make it
elsewhere.
Linda
"Smokey" <SmokeyinNewEngl...@yahooey.com>


"Linda" <figa...@aol.com> wrote in message
news:1106737257.275152.239...@z14g2000cwz.googlegroups.com...

Claire writes:
The focus on "20",
both size 20 and age 20 continues, but some retailers will also focus
on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
I saw this brand 'Sag Harbor' in a Penney's or Sear's (can't remember
which) and was amazed that a company would name a line that! It
absolutely hits on one of the big fears of middle–aged women, body
parts starting to sag. I suppose the line is probably named after a
place called 'Sag Harbor', nevertheless, whoever came up with this name
for a clothing line made a huge mistake in creating a negative image
for the line. Reminds me of a sub place we used to have around here
called "Blimpie's". They had great subs, but went under pretty quickly
here. I believe it's a chain an hopefully were able to make it
elsewhere.
Linda
This made me laugh. Never thought about Sag Harbor that way. I assume it's
named after Sag Harbor, NY. There used to be a restaurant near my parents'
house in Florida called Fat Boy's and there is a new one not far from where
I live called Fat Bellies. Haven't set foot in either and wouldn't, just
because of the name. Ditto Hooter's.
Smokey
drew13...@aol.com
Don't worry, we have Blimpies subs here in Minnesota. Not nearly as
widespread as Subway though. We also have a couple Potbelly sandwich
places.
"shinypenny" <shinypenny0...@yahoo.com>
Claire in SF wrote:
Below is a link to an article from retailmerchandiser.com about this
years
trends and foci in ladies apparel, particularly sizing. The focus on
"20",
both size 20 and age 20 continues, but some retailers will also focus
on
petites, the size 2–4's, and the slightly older market that wants hip
clothing (no boring Sag Harbor).
Thanks for sharing this! Finally, I'm in the retailer spotlight (petite
size 2–4, age 39, and still too young for Sag Harbor and other "mature"
brands).
jen